The most wonderful and challenging part of my job is how much I learn. It is not an exaggeration to say that I am very compelled to learn. Every failure is intensely personal and emotional. After all, I named the company after myself. When I fail, I often struggle to find somewhere to deflect the blame.
The advantage of that is the same emotional energy that often leaves me distressed is fuel for growth. Almost always in the moment I catch myself thinking how hard it is, but when I look back in time to where I was I feel the complete opposite.
Recently, I had an a-ha moment that hit me like all such moments. The second I realized it, I wondered why I ever thought the reverse. While it felt sudden, it’s probably more accurate to say I had a nagging feeling for a long time, and now it’s no longer disputed in my mind.
Let me cut to the chase and give the revelation. Coaches should go first. Before I work with a group of athletes, their day to day coach has to have a good level of immersion in what I’m going to be working on.
Something for the Athletes
I’ll back up for a minute and explain why it often goes the other way around. Many times there is demand for me to speak to a group of athletes. That demand, rightly so, comes from a coach.
Coaches are like heat seeking missiles where the heat is “what could make these athletes better”. I’m grateful that coaches often think that what I have to offer is additive to what they’re already doing.
These coaches, quite obviously, have some level of exposure to what I’m all about. They have almost always met me in some context or been a listener to my podcast. So far, they’ve liked what they have heard and there’s a genuine interest in more.
The difference between what I do now and when I was coaching day to day is that I have to by nature be a little bit more provocative. I work in small bursts, I do not have the benefit of slowly and subtly introducing new information. That means that often I say something that can leave heads spinning in the audience.
What I have found is if the coach and the athlete get this head spinning moment at the same time, it can be a huge challenge for the coach. I’ve worked with some coaches who make walking that tight wire look effortless. Still, a coach may find themselves on the receiving end of some pretty aggressive questions when I leave.
If the coach is themselves not ready for those questions, it undercuts the value of what I’m doing. Now we’ve reached the moment where it may seem obvious what the solution to this is. Tell the coaches first, so they can prepare for the hard questions well in advance.
I’ve given a lot of thought to why I “missed” this, and I’ll reproduce my process below, so hopefully you can learn from my mistakes (and not from making the same mistake yourself).
I almost always err on the side of assuming knowledge on the part of coaches. I think this is good, mostly. Coaches often lack specific “education” in a topic and then will blow you away with what they’ve picked up “on the job”. It’s never a good idea to underestimate that. However, not knowing what parts of what I’m delivering are actually likely to sound controversial on first listening is a blind spot worth addressing
I didn’t quite reckon with something that was working from 1:1 coaching. When I introduce more provocative material in a 1:1 setting, I have so many tools at my disposal to control how that information is received. Owing to my ADHD, I find myself hyper-aware of subtle facial cues, essentially allowing me to guess how information is received and double back before someone goes the opposite of the way I intended. In a group setting, it is impossible to do this for 20+ people at a time.
The culture has changed with regards to coaching coaches. When I started I didn’t really see opportunities to work with other coaches. There’s probably a lot of reasons for this. One obvious one had nothing to do with the overall environment and much more to do with me. When I started I was just 33 years old basically marketing wisdom. Most coaches were older than me and less likely to see me as someone they would want to employ for “wisdom”.
The culture has changed with regards to coaching coaches. When I started I didn’t really see opportunities to work with other coaches. There’s probably a lot of reasons for this. One obvious one had nothing to do with the overall environment and much more to do with me. When I started I was just 33 years old basically marketing wisdom. Most coaches were older than me and less likely to see me as someone they would want to employ for “wisdom”.
So in the future, I will be trying to start with coaches. This past month I finished a 20 week program for Division III powerhouse TCNJ. You can listen to my podcast with their coach Dave Dow. If you’re thinking about educating the coaches on your team, write me. If a D3 public school can afford it, you probably can too.